Monday, 15 October 2012

You're doing OK...Mom

Came across this tear touching video by Johnsons & Johnsons Co. I usually view such branded ads cynically; having worked for brands I know the motivation behind such TVCs and teasers is mainly increased recall and loyalty via emotional branding. But at the end of the day, I am a consumer too and I did shed a tear or two watching this video. I actually felt like I needed this one tonight as I wrapped up the day at 2:00 am not feeling too great after the difficult 'putting my baby to sleep' session and returning to the long scribble that remains unticked-off on my 'to do' list. 

It's true that just a little 'thank you' , a word or two of appreciation can sometimes make the most difficult job in the world...just a little bit easier. Thank You J&J, for making my night. 

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